Happy Halloween to you all! Here we have a little workshop for you to adapt all our social medias to the Halloween theme. You can also do this to any holiday that you want! Following holidays and themes throughout the year shows your customers and viewers that you are being current and up to date with what’s happening in the real world…and let’s face, it’s fun too.
Updating your social medias might seem like a long-winded job but once you have your imagery ready, it takes 5 minutes to upload them to all your new profiles and covers. Make sure your logos or pictures you want to use have a coherent look across them all for the different platforms.
Here I chose to make one new logo by adapting my original and making a similar ‘Happy Halloween’ banner style picture. I use a free photo editing software called GIMP (see website here) but you can easily use Microsoft Word, Paint or an app on your phone or tablet to create yours. You can download free fonts for your computer on Dafonts.com, just download it, then open the file and there’s one that ends in .ttf (true type font), open that and then there should be an install button at the top of that new window, ta dah! You have a new font that you can use. I downloaded one called CF Halloween to use on my new logos. To add some extra halloween-ness I found a ‘vector’ image on google of a pumpkin to put in the corner and then added some stripes on the top circle for witches tights. In my photo editing software, I have an option to add drop shadows to different layers and fonts so I played around there to make it a little more darker. These are just a few simple ways to adapt your logo to the theme.
Other ways are if you’re a product business, find some items that are in a Halloween theme, maybe in the colours or a style of it that you could photograph in a set-up to put as your new banner. Or if you’re a service business, maybe do some make-up looks or hair styles for it. Or you can simply change the colours of your logo for a green/orange/purple combo to create that feel. These can be really simple, you don’t need to go all out if you don’t want to.
Now over to you! Here’s a few activities to put all of this into action.
- Update your logos and/or imagery to fit your main social medias.
- Upload them to each one, making sure they all have a coherent look and feel.
- Let your customers know about it, make a post about how you’ve updated them and share your new pictures.
Let us know when you’ve done yours and we’ll get sharing them for you!